{"id":16194,"date":"2025-02-01T10:05:04","date_gmt":"2025-02-01T09:05:04","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=16194"},"modified":"2026-02-04T15:57:49","modified_gmt":"2026-02-04T14:57:49","slug":"youtube-seo-study","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/youtube-seo-study\/","title":{"rendered":"YouTube SEO Study: Which Techniques Improve Video Ranking In 2026?"},"content":{"rendered":"\n<p><em>Our study of 1.6 million videos reveals 19 actionable YouTube SEO techniques that can boost your search visibility, increase engagement, and drive more views. Learn the data-backed secrets to top ranking in our 2026 YouTube SEO study.\u00a0<\/em><\/p>\n\n\n\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13032\" class=\"elementor elementor-13032\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-37f9c93 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"37f9c93\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/adilo.com\/join\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877b09d elementor-widget elementor-widget-heading\" data-id=\"877b09d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Host Captivating Videos That Boost Engagement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cee3b elementor-position-right elementor-vertical-align-middle elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"41cee3b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStart a Free Trial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p>YouTube has <a href=\"https:\/\/photutorial.com\/how-many-videos-on-youtube\/\" target=\"_blank\" rel=\"noopener\">over 4.3 billion videos<\/a>, so ranking on the top search results can be tough.<\/p>\n\n\n\n<p>To figure out how YouTube&#8217;s ranking system works, <a href=\"https:\/\/adilo.com\/\">Adilo<\/a>, an online video hosting platform, studied over 1.6 million YouTube videos. The research team analyzed 300 videos ranking in the top 3 search results for highly competitive, non-local keywords in 10 different categories.<\/p>\n\n\n\n<p>Some of these categories include healthcare, construction, and real estate.<\/p>\n\n\n\n<p>After over a month of digging into the data, we uncovered 19 actionable, data-backed insights that can supercharge your YouTube SEO and help you land the top spots on the search results.<\/p>\n\n\n\n<p>Wondering what we found? Then keep reading.<\/p>\n\n\n\n<p><strong>You May Also Like<\/strong>: <a href=\"https:\/\/adilo.com\/blog\/optimal-ecommerce-youtube-video-length\/\">The Optimal eCommerce YouTube Video Length Study 2025<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"listen-to-our-you-tube-seo-study-podcast\"><strong>Listen to Our YouTube SEO Study Podcast<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"width: 100%; height: null; position: relative; padding-top: 52.67%\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%\" allowtransparency=\"true\"   src=\"https:\/\/adilo.bigcommand.com\/watch\/kicjjQ8N \"  frameborder=\"0\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen scrolling=\"no\"><\/iframe><\/div>\n\n\n\n<p>Subscribe to The ADILO Podcast On <a href=\"https:\/\/adilo.bigcommand.com\/c\/the_adilo_podcast\" target=\"_blank\" rel=\"noopener\">ADILO<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/0DmC88BckYY3kxIEKNPcgv\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/music.amazon.com.au\/podcasts\/e198f81a-4c9e-460b-a442-b643103a036d\/the-adilo-podcast\" target=\"_blank\" rel=\"noopener\">Amazon Music<\/a>, and <a href=\"https:\/\/castbox.fm\/channel\/id6504669?country=us\" target=\"_blank\" rel=\"noopener\">CastBox<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tl-dr-key-you-tube-seo-statistics\"><strong>TL;DR &#8211; Key YouTube SEO Statistics&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>19%<\/strong> of YouTube channels have more than one video ranking in the top three positions for the same keywords.<\/li>\n\n\n\n<li>The average engagement rate of YouTube videos that rank in the top three search positions is <strong>2.65%<\/strong>, while the average channel engagement rate is <strong>4.46%<\/strong>.<\/li>\n\n\n\n<li>YouTube videos in the top three ranking positions have <strong>300,000<\/strong> median video views.<\/li>\n\n\n\n<li><strong>536 seconds (8 &#8211; 9 minutes)<\/strong> is the median length of YouTube videos in the top three positions.<\/li>\n\n\n\n<li>The average video description word count of the top three ranking YouTube videos is <strong>222<\/strong>.<\/li>\n\n\n\n<li><strong>78%<\/strong> of the top three ranking YouTube videos have at least an external link in the video description.<\/li>\n\n\n\n<li>Only <strong>6%<\/strong> of YouTube videos that rank in the top three search positions have titles that exactly match the search keywords, while <strong>75%<\/strong> are related keywords.&nbsp;<\/li>\n\n\n\n<li><strong>68%<\/strong> of YouTube videos ranking in the top three positions are in HD.<\/li>\n\n\n\n<li><strong>94%<\/strong> of YouTube videos ranking between position three and one come with a video transcript.&nbsp;<\/li>\n\n\n\n<li>The percentage of YouTube videos in the top three positions with closed captions is <strong>94<\/strong>.<\/li>\n\n\n\n<li><strong>63%<\/strong> of the top three ranking YouTube videos have timestamps.<\/li>\n\n\n\n<li>&nbsp;<strong>89%<\/strong> of YouTube\u2019s top-three ranking videos use custom thumbnails.<\/li>\n\n\n\n<li>Only <strong>37%<\/strong> of top-ranking YouTube videos have hashtags.<\/li>\n\n\n\n<li>The median age of YouTube videos in the top three ranking positions is <strong>29 months<\/strong>.<\/li>\n\n\n\n<li><strong>54%<\/strong> of the top-ranking YouTube videos are from verified YouTube channels.&nbsp;<\/li>\n\n\n\n<li><strong>63%<\/strong> of the top-ranking YouTube videos come from brand channels, while <strong>37%<\/strong> are from personal channels.&nbsp;<\/li>\n\n\n\n<li><strong>82%<\/strong> of the top-three ranking YouTube videos are from channels that included their website, social media links, or both in their video description.&nbsp;<\/li>\n\n\n\n<li>The median number of subscribers for YouTube videos in the top three search positions is <strong>520,000<\/strong>.<\/li>\n\n\n\n<li><strong>59%<\/strong> of the top three ranking YouTube videos are from the United States.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-you-tube-seo-techniques-our-findings\"><strong>Best YouTube SEO Techniques: Our Findings<\/strong><\/h2>\n\n\n\n<p>Here are the 19 things we found studying over 1.6 million YouTube videos and analyzing 300 in the top three ranking positions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-multiple-you-tube-videos-for-target-keywords\"><strong>1. Create multiple YouTube videos for target keywords<\/strong><\/h3>\n\n\n\n<p>Keyword cannibalization is not an issue on YouTube.<\/p>\n\n\n\n<p>It happens when multiple pages on a website target the same keyword and compete against each other for search ranking. Google typically addresses keyword cannibalization by evaluating the relevance of each page to a search query and ranking the most relevant page higher.&nbsp;<\/p>\n\n\n\n<p>As a result, it is uncommon to see multiple pages from the same website ranking on the first page of Google search results for the same keyword.<\/p>\n\n\n\n<p>However, YouTube search results are different. Our YouTube SEO study found that 19% of YouTube channels have multiple videos ranking in the top three positions for the same keyword.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfXKET5lDLauQDSm2lAuRhF561HDBZGmABCVeHPqvg4qIPbXvTwgBBS8dviQRBhAklGh-98NAXdq46hOGunIE7hDJV9SLZQPrD0sD4LOxwNQjHpS6brPERPP3BHT_LeXp6yfRc_KQ?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So, creating multiple YouTube videos can improve your chances of ranking for your target keywords.<\/p>\n\n\n\n<p><\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14753\" class=\"elementor elementor-14753\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-9bc5574 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9bc5574\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/adilo.com\/join\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687dadb elementor-widget elementor-widget-heading\" data-id=\"687dadb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Host, Organize, Manage and Share Your Videos On Adilo - Completely\nAd-Free<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879d64e elementor-position-right elementor-vertical-align-middle elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"879d64e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStart a Free Trial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-encourage-channel-and-video-engagement-rates\"><strong>2. Encourage channel and video engagement rates<\/strong><\/h3>\n\n\n\n<p>Channel and video engagement rates are key YouTube video search ranking factors.<\/p>\n\n\n\n<p>The average engagement rate for YouTube videos across all industries <a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/youtube-engagement-rate-benchmark\/\" target=\"_blank\" rel=\"noopener\">is under 1%, at 0.09%<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcinijuBfrxrox9OkY3270fZvNtQ9IzqKflIBX1HdVNdDbhGwGGAotj9LyDFoF586gBj519tO_4-aN-UTKRDbMHDt2ahnuuYYSXKhwzMRkckxXyrDVC1LoErczGZ0Bl7RZeBxQm?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Image Credit: Social Status<\/em><\/p>\n\n\n\n<p>For eCommerce YouTube videos, the average engagement rate is even lower, at 0.02%, according to <a href=\"https:\/\/adilo.com\/blog\/optimal-ecommerce-youtube-video-length\/\">our 2025 study of 49,300 eCommerce YouTube videos<\/a>.<\/p>\n\n\n\n<p>However, we found that YouTube videos that rank in the top three search positions have a significantly higher average engagement rate of 2.65%. So, to rank higher on the video search result page, encouraging viewers&#8217; engagement is a no-brainer.<\/p>\n\n\n\n<p>Channel engagement rate also affects YouTube SEO; channels with videos ranking in the top three positions have an average engagement rate of 4.46%.<\/p>\n\n\n\n<p>Surprisingly, the cumulative average channel engagement rate for videos in the first position is lower than those ranking in the second and third positions, potentially due to the higher number of views that videos in the first position attract.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeUaZ3BTI7ScL_O8WG8IrNEI8bG-KCxJeHkToAzg7Y3I9S7Rp_yxiFDRXsvTy9U_RyILTdhl0QCmo2_asVDBMgoa6PtnGxNzrlEeYoRKViZ_ur6oyPC0vaz97RvbOVPXcw5PIgo8w?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-grow-your-video-views\"><strong>3. Grow your video views<\/strong><\/h3>\n\n\n\n<p>We are uncertain if YouTube evaluates video views to determine video rankings.<\/p>\n\n\n\n<p>However, our study found that the median video views for YouTube videos in the top three ranking positions are around 300,000.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeSJIM_4CgBseFmSP8c9-rA3I0sQvAGsUmR7Zpgl2xIT95m8uSQaUwsupfpMollivn21ZZLgB5yqpXI5MT-ivgdaCG8Y9aZDxqNSxEHiCKRq9h6xcABmwwcgVSJKQ1VqbIpo3uW7Q?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When we disaggregated the data, a median video view of about 358,000 was found for videos in the first position and 303,000 and 292,000 for those ranking in the second and third positions, respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcPx9I3tq9UejK_HIO9Hj8sJRcAkTS0yVwZCuuuOdbYjlZbIhop_u7mrh1ioNDL-p1AJN2RkiWZcsqnKKcYMGEsUG4skq_HiO8DlkEn79t4D3XbyNxAZYALb3AWWnopDM-q4YdWKQ?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So, you might want to ramp up your video views if you\u2019re aiming for the top spots on the YouTube search result front page. However, increasing video views may not directly improve ranking, but it can lead to better engagement rate and watch time, which are known to have a direct impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-avoid-long-form-videos\"><strong>4. Avoid long-form videos&nbsp;<\/strong><\/h3>\n\n\n\n<p>According to Google, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2382886?hl=en#:~:text=Shortform%20videos%20are%20under%2010,of%20video%20where%20they%20appear.\" target=\"_blank\" rel=\"noopener\">long-form videos<\/a> are videos that are over ten minutes long.<\/p>\n\n\n\n<p>If you\u2019re aiming for a top spot on the YouTube search result page, it\u2019s best to avoid them. From our YouTube SEO study, we found that the median video length for the top three ranking YouTube videos is 536 seconds\u20148 to 9 minutes long.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfBHEVAYE5K1H6Y7B-rzi9m51u67omF2I_VFtZ3oZzQlkx-v7R_HjHAYVHUctl1ztSWu4FqSMaTRyeHDlhOfGSe6xjs1SE3w-WEWIcTnq_9Pj0aHmlVkJCNR8IDEE5jl6DmIk2h?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Several self-proclaimed SEO <em>experts <\/em>believe that long-form YouTube videos tend to rank better. Our data proves otherwise. Instead, it recommends short-form videos (under 10 minutes), precisely between eight and nine minutes long, to maximize the chances of achieving a top video search ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-video-descriptions-should-be-around-200-words\"><strong>5. Video descriptions should be around 200 words<\/strong><\/h3>\n\n\n\n<p>Video description is one of the most implemented YouTube SEO best practices.<\/p>\n\n\n\n<p>However, we didn\u2019t find any strong evidence in our data that suggests video description word count directly impacts video ranking. We observed that 98% of the top three ranking YouTube videos have a video description, and the average word count is 222.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd8wtwHhVmNQQjGQX_6IGK8wVoK7xwpwHTZSDXxjPIbuXwVr93m_eDkGyuPjmTZqJ-6He2BquLC_DQep7epuMbZfnRVW1MV5HXpwcAFc1GPMh4y6yUCA4EP8D1nJX9gZN_pULj2?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So you might want to keep your YouTube video description between 200 and 250 words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-add-links-to-video-descriptions\"><strong>6. Add links to video descriptions<\/strong><\/h3>\n\n\n\n<p>We observed that several top-ranking YouTube videos have external links in the descriptions.<\/p>\n\n\n\n<p>We\u2019re not sure if that practice impacts video ranking. So, we collected and analyzed the data to see what we could find. The research found that 78% of the top-three ranking YouTube videos have external links in their video descriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfANjJfbkVGkg7_nowebZr3xwMQwRDgGt89aBEIBDEmcNCTTggey0PpwZ2pJ6F9P8xU5YKB7ZtU_s3pF2-bZZmJdRmnrNzkHJfnlCxyTqm2-LPvCKqwDQ8YDqsCSOpik1yxSmTI?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-video-titles-should-satisfy-search-intent\"><strong>7. Video titles should satisfy search intent<\/strong><\/h3>\n\n\n\n<p>YouTube is big on content relevance.<\/p>\n\n\n\n<p>The platform tends to reward videos with titles that prioritize matching viewers&#8217; search intent. Stuffing your title with exact-match keywords is not always necessary.<\/p>\n\n\n\n<p>Our study found that only 6% of the top three-ranking YouTube videos have titles that exactly match the search keywords. A staggering 75% are related keywords, 12% are near-exact match, while 7% are All Keywords In Title.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe4Zg4XoDQpSByEujUsldEmbHyvJae8RSiE2rsH1mWSuSOqJCSqmwZBUon80AF40W8wqsZonIN_IBeW1Xz4CIZX4tUCoS-pLNJn7IA-20wqOq7kKhwgS0DNFBHoqN9OeXux7duoGw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>All Keywords In Title<\/em> is a category we created for videos with a title that contains all the words in the keywords we\u2019re studying but in a different order.&nbsp;<\/p>\n\n\n\n<p>For example, one of the keywords we studied was \u201chealthy recipes for weight loss.\u201d The title of the one of the videos we analyzed is \u201c5 Healthy Low Calorie Recipes For Weight Loss.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdd0ebTU1afj1YmUuCdH4xcjRCK0U1UG7i40pQt4m3OWmd7pWZfXFaOcru1eq7eD82DKK_r1M7-8pYHADN9kyDAHosSFl_qgv5ZQE4K2XpY4e0i2kOpd0nPece9qBCffjefwo3e4w?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-create-only-hd-videos\"><strong>8. Create only HD videos<\/strong><\/h3>\n\n\n\n<p>\u201cQuality\u201d is one of the <a href=\"https:\/\/www.youtube.com\/howyoutubeworks\/product-features\/search\/#:~:text=At%20YouTube%20Search%2C%20we%20prioritize,%3A%20relevance%2C%20engagement%20and%20quality.\" target=\"_blank\" rel=\"noopener\">three main elements<\/a> YouTube prioritizes to provide the best search results.<\/p>\n\n\n\n<p>According to them, their systems look for \u201csignals that can help determine which channels demonstrate expertise, authoritativeness, and trustworthiness on a given topic.\u201d But we believe there could be more.<\/p>\n\n\n\n<p>Our YouTube SEO study results indicate that high-quality videos are prevalent among top-ranking YouTube videos, with 90% of the top three results being either HD or 4K.<\/p>\n\n\n\n<p>Here\u2019s a quick breakdown:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4K \u2013 22 percent<\/li>\n\n\n\n<li>HD &#8211; 68 percent<\/li>\n\n\n\n<li>Other resolutions (240p, 360p, 480p, and 720p) &#8211; 10 percent<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdHfAP6RRJvl6HndPOFBbdfQeYQ9kRdztmU8dcQHnUkeS_g4fnxbTqvz_z0ixiXOjTjRZlEFkdbw_fn_YMRo3tlxX8SDFl3j3xNn-OFjRf0z7qukAd2rzC2H2pXRRmKfFATot-V?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-prioritize-keyword-rich-video-transcripts\"><strong>9. Prioritize keyword-rich video transcripts<\/strong><\/h3>\n\n\n\n<p>Adding a transcript to your YouTube videos is essential for achieving top rankings, as 94% of the top three results in our YouTube SEO study contained transcripts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeRxpPCBG3e7NbgCux7y09vWocH4gYSA_47cMx6XK8jPUFaXDFOTOxr9onGLaDXupP_tlWU15yT5TyoqCy1mYNCzn02efbQuF03xF53GnRhvKLLTJuMospRTGM5Yy1YTHDb2XRO?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The research team believes that YouTube&#8217;s algorithm extracts keywords from video transcripts and matches them with search queries to determine relevance and the best results to show searchers.&nbsp;<\/p>\n\n\n\n<p>The algorithm also reads the transcript to recognize entities mentioned in the video to understand the video context. Additionally, transcripts with a higher keyword density tend to rank better on YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-add-closed-captions\"><strong>10. Add closed captions<\/strong><\/h3>\n\n\n\n<p>YouTube&#8217;s closed captioning and subtitling feature significantly enhances accessibility and broadens the reach of video content. It helps increase video viewership, user experience, and engagement, which may positively impact search rankings.<\/p>\n\n\n\n<p>Our YouTube SEO study found closed captions in 93.7% of the top three-ranking YouTube videos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZHkXfN-AgPQHsO6TBZpImUqi-v00nc8mJw6C8Xtm2Emj3mZsbKRofyiR8XG19mptXL4OSEfu6QD7431kgIjLQUzIuV_FNl9v9jBPwitiXrYD52hSYGaVXrcs3IuA9N9i41rAisg?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So, adding closed captions and subtitles to your YouTube videos is a no-brainer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-add-timestamps\"><strong>11. Add timestamps<\/strong><\/h3>\n\n\n\n<p>YouTube timestamps help viewers quickly navigate to a specific part of a video.&nbsp;<\/p>\n\n\n\n<p>It improves user experience and can lead to better video performance. Additionally, timestamps can provide more context to search engines, improving your chances of a higher YouTube video ranking.<\/p>\n\n\n\n<p>Our study found that most YouTube videos (63%) ranking in the top three spots have timestamps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXesS2411eLx74LlGW3GfE13pphcn5NjjLjBJGKw6PVjlD78c4YrK3ZhIiehHZg_WeZKjMz0e-Usy0YpWFEyJiY_CNZWfLxTsJfEY5zM8TWK8kCg8DghB8OZW-Y8fW7xA53X1GSC?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But here&#8217;s something interesting: About 34% of the videos in the top three positions without timestamps ranked in the first position, while only 33% of those with timestamps ranked first.<\/p>\n\n\n\n<p>So, it probably means that YouTube doesn&#8217;t care about timestamps when ranking videos. But adding timestamps to your YouTube videos won&#8217;t hurt anything and will probably make viewers happy.<\/p>\n\n\n\n<p>So, we recommend it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-use-only-custom-thumbnails\"><strong>12. Use only custom thumbnails<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Viewers are more likely to click on a video if they know what it&#8217;s about, and custom thumbnails give them a preview. Google has said that 90% of the top-performing videos have custom thumbnails, and our YouTube SEO research backs this up: we found that 89.3% of the top 3 ranking YouTube videos use them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf94liS1PE8-NK--jMet5e64vEXtJmvcrg-dnrC3TKWnB8zX_5NsRnmL_RJWPR6tpWXxIvra-qlGfMiTvcNWbAI_sdVWOKazLpi7Mr1_-s8gFXUJczPZcr8Z9QjndGvMVmnsstDtw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-video-hashtags-are-not-always-necessary\"><strong>13. Video hashtags are not always necessary<\/strong><\/h3>\n\n\n\n<p>YouTube hashtags improve video discoverability, helping you get more views.<\/p>\n\n\n\n<p>They\u2019re also great at helping YouTube understand videos better, which is good for your SEO. But YouTube warned that using hashtags is not a guarantee for video ranking success. And we believe them.<\/p>\n\n\n\n<p>Only 36.7% of the top three ranking YouTube videos used hashtags.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXecuteB_CmbzDBwzpSqY6G04DUwPFP_lKe3UdF2zZKW0sCP6rBctnVe89GrhLQovFMd1XNuKrAAq7Eis6cBVRO7mjzKabJM8UG_asn4rzNfBcd_kwJRtWs8ipKwFPFo3kSSrHKD9w?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So, hashtags aren&#8217;t always needed to optimize YouTube videos for search. But you can still use them to help people find your videos and reach more viewers organically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-patience\"><strong>14. Patience!<\/strong><\/h3>\n\n\n\n<p>Patience is essential if you\u2019re aiming for the top spot on YouTube search results.<\/p>\n\n\n\n<p>Older YouTube videos tend to do better in search results than newer ones. Our YouTube SEO study found that the middle age of videos ranking in the top three spots is 29 months, which is over two years.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtuGagYvoQ4FI4stSEwodOY1kFPYH__78k2w5kEy5z8D9cGrUAvIxelPEm0OKiKWX6Sn57Ih857nnB_z5GSkW7tDw_7r8Fi5H9FpryIrObU6F9xc2u4tfbV_t78Ki-tsdh-6k6?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We observed that only 9% of the top three ranking YouTube videos are less than 6 months old, while a staggering 91% are at least six months old.&nbsp;<\/p>\n\n\n\n<p>Looks like the age of a YouTube video impacts its search ranking.<\/p>\n\n\n\n<p>It seems it\u2019s not only about how old the video is. The study also found that YouTube channels with videos in the top three positions have a median age of 111 months\u2014that\u2019s over nine years.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcP69B3nzngqIICRcpW7LUR4e4ErDPXQ1ExMFSX98j_TtKsRnCDJiQP1mb94cUoHy4OLFQjTNADMeamU2RS_m2vRtsxIMGJGk153r4ly2knQTNNYwoahLWY1lQs6iKN6podv4Pfmw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-verify-your-channel\"><strong>15. Verify your channel<\/strong><\/h3>\n\n\n\n<p>YouTube cares about &#8220;Trustworthiness&#8221; when it ranks videos, so we wanted to find out if having a verified channel affects a video&#8217;s ranking. Turns out, that YouTube might not care that much. Our research shows that only about half (54%) of the top three videos are from verified channels.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfl2IIfbJJG9m6ihnJwoiCsGdHs9tRFKxh0InULROkDVn2V5VxuMF414xjXNDewQbc05FLifn7qicplnKE0BMitMNlylTuD300D69x7A4k5OhuXZCTLa9WiLVL_F1VXDs_eyDosyA?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It seems YouTube&#8217;s algorithm may not heavily prioritize channel verification in its ranking process. We believe that while channel verification might be a minor factor in YouTube&#8217;s ranking algorithm, it does not appear to be a decisive one.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-brand-your-channel-as-an-organization\"><strong>16. Brand your channel as an organization<\/strong><\/h3>\n\n\n\n<p>YouTube&#8217;s search algorithm tends to favor and prioritize content from established brands and organizations over content from individual creators.&nbsp;<\/p>\n\n\n\n<p>Our study found a significant majority (63%) of the top three ranking videos come from brand channels or channels from established organizations. In contrast, only 37% of the top-ranking videos are from personal channels.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfT7Y04ZzYJ1T9gxHgAG8ZjL5Bnb0zvRv18Hs5sYLbpCJHHpUAgn98ao_2-DHLKi1JqyQGAyk6k10rCBC7PZGofNfZgNkHMbflI_cdXKTPS-U6aYdpNlH6knTqeCG01QPL0Ymvw7Q?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This suggests that building and maintaining a strong brand presence on YouTube can significantly enhance a channel&#8217;s visibility and search performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-add-links-to-your-channel-description\"><strong>17. Add links to your channel description<\/strong><\/h3>\n\n\n\n<p>Adding links to your YouTube channel description may not directly impact your video ranking, but it might boost your video&#8217;s \u201ctrustworthiness\u201d signal, which is important for getting a top spot on YouTube.<\/p>\n\n\n\n<p>Our research findings show that 85% of the top three ranking YouTube videos come from channels that have their website, social media links, or both in their YouTube channel description.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfixjpi8JSZqv3sGfEXgYKQ0PI8rLpqFow4gofTSqYsoDS8-zY4uynr38fXfZS8Hfr7K428_D2llLecgW0cRQAnmjYDvYvER5K8b7nLG27pz_SZ-FsQJUYQhf-ib4R1qaFXmNabTw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-grow-your-subscribers\"><strong>18. Grow your subscribers<\/strong><\/h3>\n\n\n\n<p>We wanted to find out if having more YouTube subscribers helps videos rank higher in search results.&nbsp;<\/p>\n\n\n\n<p>So, the research team took a closer look at our data. We collected and analyzed subscriber data for the top 3 ranking videos and found that they typically had around 520,000 subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeGPbx6yo7_mqInDoxU-ry347oXhKcpKQY9S4SvfO0lyd3Fn2MH3f1fXg0jrTp6SOawWnbOvVoWZ4TP1MmInEqR2aiC68ukHAQpGAPszMNU-LqKg51vCw6sKMtSvBAGaTk9UU6NGA?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So, you might want to concentrate on growing your subscribers.&nbsp;<\/p>\n\n\n\n<p>But we also found that 4% of the top-ranking videos are from channels with less than 1,000 subscribers. So, don&#8217;t lose hope if you have fewer subscribers; your videos can still rank in the top spots.<\/p>\n\n\n\n<p>Here\u2019s the ranking distribution across different YouTube channel subscriber sizes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcMzlFJrPgo-EbUC9Wn1PhdMIwgpWoD5B7yPuDxAQYY8AHmPFQM9LpSpFmA-lIw6soldlItlWaskhOwLwq3-SGi2TXymhGkUnKddM5xXFT8ZSUXcQ93DQc58Z7TK1LECznxG0Mw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-set-your-channel-location-to-the-united-states\"><strong>19.&nbsp; Set your channel location to the United States<\/strong><\/h3>\n\n\n\n<p>We thought we&#8217;d see more videos from our search location at the top of the search results, like on Google. But it wasn\u2019t so. YouTube prefers to show videos from the US to searchers, regardless of their locations.<\/p>\n\n\n\n<p>So, setting your location to the US could help your video&#8217;s ranking. Surprisingly, channels that didn&#8217;t indicate their country did better in YouTube search results than those outside the US.<\/p>\n\n\n\n<p>Our study found that the majority (59%) of the top three-ranking YouTube videos are from the United States. Fifteen percent (15%) of the videos were from channels that didn\u2019t indicate their locations, while only 2% of the top-ranking videos came from Nigeria, Africa\u2019s largest country.&nbsp;<\/p>\n\n\n\n<p>Around 24% were from other places around the world, like Canada, the UK, Pakistan, India, Australia, the Philippines, and others.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcx9WKJMnksg-DFTkE76tVzi24NLqJuo1rbmzXYexrGJdYq9GhcmoIPhhSLFEKMtZ1_NF4AZ4_2g1ljRP2Lbj5c5vdMeSF31jNtktijhOMK9cpz9xYbu69rhebcIOORwHCnWglxsw?key=W_ZeRgm889yRrj7UCxnLxCW0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Guess what? Videos from the United States and channels that didn\u2019t indicate their countries control over two-thirds (74%) of videos in the top three YouTube search results.<\/p>\n\n\n\n<p>It\u2019s not fair, but it\u2019s what it is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-on-data-backed-you-tube-seo-strategies\"><strong>Final Thoughts On Data-Backed YouTube SEO Strategies&nbsp;<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>This study has provided valuable insights into the YouTube SEO landscape in 2025.&nbsp;<\/p>\n\n\n\n<p>Our findings suggest that YouTube prioritizes factors such as keyword optimization, video quality, and user engagement when ranking videos. Implementing the techniques here can improve your chances of achieving higher rankings and reaching a wider audience.<\/p>\n\n\n\n<p>However, it&#8217;s important to remember that YouTube SEO is constantly evolving, and there&#8217;s no guarantee that what works today will work tomorrow. To stay ahead of the curve, creators should stay informed about the latest trends and best practices in YouTube SEO.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our study of 1.6 million videos reveals 19 actionable YouTube SEO techniques that can boost your search visibility, increase engagement, and drive more views. Learn the data-backed secrets to top ranking in our 2025 YouTube SEO study. <\/p>\n","protected":false},"author":25,"featured_media":22129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[182],"tags":[197,196,155,195],"ppma_author":[167],"class_list":["post-16194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-data-backed-seo-strategies","tag-video-ranking-techniques","tag-video-seo","tag-youtube-seo"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation.jpg?strip=all&lossy=1&ssl=1",1536,1024,false],"thumbnail":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation-150x150.jpg?strip=all&lossy=1&ssl=1",150,150,true],"medium":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation-300x200.jpg?strip=all&lossy=1&ssl=1",300,200,true],"medium_large":["https:\/\/adilo.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation-768x512.jpg",768,512,true],"large":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation-1024x683.jpg?strip=all&lossy=1&ssl=1",1024,683,true],"1536x1536":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation.jpg?strip=all&lossy=1&ssl=1",1536,1024,true],"2048x2048":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2025\/02\/YouTube-SEO-Study-2026-presentation.jpg?strip=all&lossy=1&ssl=1",1536,1024,true]},"uagb_author_info":{"display_name":"Chinasa Ferderick","author_link":"https:\/\/adilo.com\/blog\/author\/chinasa_ferderick\/"},"uagb_comment_info":58,"uagb_excerpt":"Our study of 1.6 million videos reveals 19 actionable YouTube SEO techniques that can boost your search visibility, increase engagement, and drive more views. Learn the data-backed secrets to top ranking in our 2025 YouTube SEO study.","authors":[{"term_id":167,"user_id":25,"is_guest":0,"slug":"chinasa_ferderick","display_name":"Chinasa Ferderick","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/433366bd882dbb1972835bdca13629982001db7629a47e442d8caf9dedda79ff?s=96&d=mm&r=g","author_category":"","first_name":"Chinasa","last_name":"Ferderick","user_url":"","job_title":"","description":"Ferderick is a seasoned content strategist and data analysis expert with a proven track record of driving business growth through data-driven insights. 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