{"id":16080,"date":"2025-01-01T00:00:00","date_gmt":"2024-12-31T23:00:00","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=16080"},"modified":"2025-01-06T10:27:09","modified_gmt":"2025-01-06T09:27:09","slug":"optimal-ecommerce-youtube-video-length","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/optimal-ecommerce-youtube-video-length\/","title":{"rendered":"Best eCommerce YouTube Video Length for Optimal Views and Engagement Rate: A 2025 Study"},"content":{"rendered":"\n<p><em>Discover the optimal eCommerce YouTube video length to maximize views and engagement. Our 2025 study of 49,000+ videos from top eCommerce brands revealed surprising insights. Leverage the insights and statistics to create YouTube videos that resonate with your audience and drive sales.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-1024x535.png?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-16081\" title=\"\" srcset=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-1024x535.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-300x157.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-768x401.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&amp;lossy=1&amp;ssl=1 1200w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&amp;lossy=1&amp;w=240&amp;ssl=1 240w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&amp;lossy=1&amp;w=960&amp;ssl=1 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>YouTube has become a powerful platform for eCommerce businesses to connect with customers and drive sales.&nbsp;<\/p>\n\n\n\n<p>However, creating effective YouTube videos that resonate with your audience and achieve your marketing goals can be challenging. One crucial factor to consider is the length of your videos.&nbsp;<\/p>\n\n\n\n<p>To make it easier for eCommerce marketers. <a href=\"https:\/\/adilo.com\/\">Adilo<\/a>, a top-rated online video hosting platform, researched to determine the optimal length for eCommerce YouTube videos to get more views and engagement.&nbsp;<\/p>\n\n\n\n<p>Our team analyzed over 49,000 videos from top eCommerce brands that make between $1 million and $100 billion. We found 11 surprising insights that&#8217;ll help you create YouTube videos for your eCommerce that will resonate with your audience and drive sales.<\/p>\n\n\n\n<p>What did we find? Continue reading.<\/p>\n\n\n\n<div class=\"wp-block-esab-accordion accordion-7b33d9c3\" data-mode=\"global\"><div class=\"esab__container\" style=\"row-gap:10px;margin:0px 0px 0px 0px\">\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\">Table of Content<\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#key-takeaways\">Key Takeaways<\/a><\/li><li><a href=\"#data-we-collected-and-how-we-analyzed-them\">Data We Collected and How We Analyzed Them<\/a><\/li><li><a href=\"#the-results-what-we-found\">The Results: What We Found<\/a><ul><li><a href=\"#1-the-average-e-commerce-you-tube-engagement-rate-is-0-02\">1. The average eCommerce YouTube engagement rate is 0.02%<\/a><\/li><li><a href=\"#2-the-average-e-commerce-you-tube-video-length-is-4-5-minutes\">2. The average eCommerce YouTube video length is 4 &#8211; 5 minutes<\/a><\/li><li><a href=\"#3-longer-e-commerce-you-tube-videos-deliver-better-engagement-rates\">3. Longer eCommerce YouTube videos deliver better engagement rates<\/a><\/li><li><a href=\"#4-shorter-e-commerce-you-tube-videos-lead-to-better-video-views\">4. Shorter eCommerce YouTube videos lead to better video views<\/a><\/li><li><a href=\"#5-the-ideal-e-commerce-you-tube-video-length-to-maximize-views-is-between-90-and-120-seconds\">5. The ideal eCommerce YouTube video length to maximize views is between 90 and 120 seconds<\/a><\/li><li><a href=\"#6-the-optimal-e-commerce-you-tube-video-length-to-maximize-engagement-is-over-420-seconds\">6. The optimal eCommerce YouTube video length to maximize engagement is over 420 seconds<\/a><\/li><li><a href=\"#7-if-you-make-your-e-commerce-you-tube-video-1-second-longer-youll-lose-around-123-views\">7. If you make your eCommerce YouTube video 1 second longer, you&#8217;ll lose around 123 views<\/a><\/li><li><a href=\"#8-the-optimal-e-commerce-you-tube-video-length-is-3-4-minutes\">8. The optimal eCommerce YouTube video length is 3 &#8211; 4 minutes<\/a><\/li><li><a href=\"#9-most-e-commerce-brands-prefer-you-tube-videos-of-less-than-30-seconds-long\">9. Most eCommerce brands prefer YouTube videos of less than 30 seconds long<\/a><\/li><li><a href=\"#10-subscriber-engagement-rate-for-e-commerce-you-tube-videos-is-0-72\">10. Subscriber engagement rate for eCommerce YouTube videos is 0.72%<\/a><\/li><li><a href=\"#11-e-commerce-you-tube-channels-with-more-than-500-000-subscribers-get-almost-5-times-more-views-than-channels-with-fewer-subscribers\">11. eCommerce YouTube channels with more than 500,000 subscribers get almost 5 times more views than channels with fewer subscribers<\/a><\/li><\/ul><\/li><li><a href=\"#fa-qs\">FAQs<\/a><\/li><li><a href=\"#final-thoughts-on-the-optimal-e-commerce-you-tube-length-statistics\">Final Thoughts On the Optimal eCommerce YouTube Length Statistics\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average engagement rate for eCommerce YouTube videos is only 0.02%.<\/li>\n\n\n\n<li>eCommerce YouTube videos are 4 &#8211; 5 minutes long, on average.<\/li>\n\n\n\n<li>eCommerce YouTube video length and engagement rate show a very weak positive correlation.<\/li>\n\n\n\n<li>There is a<em> very weak<\/em> positive correlation between eComm YouTube video length and video views.<\/li>\n\n\n\n<li>The optimal eCommerce YouTube video length for getting the most views is 91 &#8211; 120 seconds.<\/li>\n\n\n\n<li>eCommerce YouTube videos that\u2019re longer than 7 minutes have the best average engagement rate.<\/li>\n\n\n\n<li>Making eCommerce YouTube videos one second longer can reduce potential video views by 123.<\/li>\n\n\n\n<li>eCommerce YouTube videos that are 3 &#8211; 4 minutes long are ideal for maximizing both engagement rate and video views.<\/li>\n\n\n\n<li>Over 96% of eCommerce brands are missing the mark on the ideal video length.<\/li>\n\n\n\n<li>Just 7 &#8211; 8 in every 1,000 subscribers typically engage eCommerce YouTube videos.<\/li>\n\n\n\n<li>Subscriber engagement rate falls as eCommerce YouTube channels gain more subscribers.<\/li>\n\n\n\n<li>eCommerce YouTube channels with over 500,000 subscribers get 4.6 times more video views than channels with fewer subscribers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"data-we-collected-and-how-we-analyzed-them\"><strong>Data We Collected and How We Analyzed Them<\/strong><\/h2>\n\n\n\n<p>To uncover the optimal eCommerce YouTube video length, we studied 70 top eCommerce brands, analyzing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>49,232 YouTube videos<\/li>\n\n\n\n<li>Over 9.9 billion YouTube video views, and&nbsp;<\/li>\n\n\n\n<li>21.8 million YouTube subscribers.<\/li>\n<\/ul>\n\n\n\n<p>These eCommerce brands cut across different categories, including clothing, health, skincare, sports, fitness, and online marketplace. And with revenue between $1 million and $100 billion.<\/p>\n\n\n\n<p>To calculate the video engagement rate, we sum the total likes, shares, and comments a video got and divide the sum by the total video views. For subscriber engagement, we divided the sum of the engagement by the total channel subscribers.&nbsp;<\/p>\n\n\n\n<p>To establish a true relationship between the variables and eliminate data noise, we grouped the eCommerce YouTube video lengths into three segments and ten categories.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe2-5ryT0kO8KTTQFCID7bTNuKoaGwViNrX6E96lFKB6SMV3QPdcEIV5YFN9RdIAXtAru4UCwQbtk6Qt5sHMc1eoO1VhAZG2EfHQJtKVtkiDmKDk-VGuMPCUebqI3LQg6tZroALDw?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The Adilo research team employed measures of central tendency, dispersion, correlation, and regression analysis to figure out the relationship between eCommerce YouTube video length, how many views and engagement they get, and the relationship between them.<\/p>\n\n\n\n<p>We made some charts and posters to visualize what we found so it&#8217;s easier to understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-results-what-we-found\"><strong>The Results: What We Found<\/strong><\/h2>\n\n\n\n<p>After nearly a month of digging into our data, here are eleven key eCommerce YouTube video statistics to power your video marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-the-average-e-commerce-you-tube-engagement-rate-is-0-02\"><strong>1. The average eCommerce YouTube engagement rate is 0.02%<\/strong><\/h3>\n\n\n\n<p>YouTube videos get <a href=\"https:\/\/www.insightiq.ai\/free-tools\/youtube-engagement-rate-calculator#:~:text=What&#039;s%20the%20average%20YouTube%20engagement,engagement%20rate%20of%20around%202%25.\" target=\"_blank\" rel=\"noopener\">around 2% engagement<\/a> on average, according to InsightIQ.&nbsp;<\/p>\n\n\n\n<p>While the number might be true for ALL industries. But we believe it might be a bit high and even too ambitious for the eCommerce industry.&nbsp;<\/p>\n\n\n\n<p>Our study found that the average engagement rate for eCommerce YouTube videos is <strong>around 0.02%<\/strong>. That&#8217;s about 2 engagements for every 1,000 views.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXefbF_QSjtTc1TF-qq53mxb8jM-DfTcFwUR8OtJ734JwVVgDFz2wsAtbq99i67HwcbLBHudXPSOYdv9swPXb7RtWYipmuIlULH4Q6gs7uR5lzh2O9pn9Kpnawb0dosHHfeistXHBg?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-the-average-e-commerce-you-tube-video-length-is-4-5-minutes\"><strong>2. The average eCommerce YouTube video length is 4 &#8211; 5 minutes<\/strong><\/h3>\n\n\n\n<p>The study showed that most YouTube videos made by eCommerce brands are about 288 seconds long, which is around four to five minutes.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s way shorter than the average YouTube video, which clocks in at 11.7 minutes, <a href=\"https:\/\/www.statista.com\/statistics\/1026923\/youtube-video-category-average-length\/\" target=\"_blank\" rel=\"noopener\">according to 2018 Statista research<\/a>. <\/p>\n\n\n\n<p>Gamers are making the longest videos, at around 25 minutes, while film and animation and entertainment videos trail behind at 19.2 and 12.9 minutes, respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeqN4QPMaSYGmQuSUFOhiqdfvM9IvODKCQAXr6JmPrV0Zh41ip4yvuYB8hfHQrXMBYbuuD9Kbx14Ent-ixX4UTV3abz-OYN-i7caQInGbOxAOYpC6wYtVTWXxvesrABKWsrXwNoCw?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Statista | Average YouTube Video Length As of December 2018, By Category (In Minutes)<\/em><\/p>\n\n\n\n<p>This revelation shows that eCommerce businesses are creating shorter videos than other industries.&nbsp;<\/p>\n\n\n\n<p>We also found that eCommerce YouTube videos that are 30 seconds or shorter are around 22 seconds long, on average, while the video length of those between 31 and 60 seconds averages 47 seconds long.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ve put together a table summarizing the average video lengths for the ten eCommerce YouTube video length categories we looked at.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf9kKJpBLu_5DOmjFJPEdRhiku7FLwfVCBsRZcKsQqmFeocQzEDdNR39cBum41aJqwP-ClrZ_zqFEVEF8gQAgZ7Ip0BDnfaJ56DNqZYeuZ0P5dE8YZjzeVdDrV6levFsMYp9fy0?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-longer-e-commerce-you-tube-videos-deliver-better-engagement-rates\"><strong>3. Longer eCommerce YouTube videos deliver better engagement rates<\/strong><\/h3>\n\n\n\n<p>We thought longer videos would mean less engagement, but our research showed something different.&nbsp;<\/p>\n\n\n\n<p>Our study found that longer videos had a higher engagement rate. So the more time people spend watching an eCommerce YouTube video, the more likely they are to interact with the video.<\/p>\n\n\n\n<p>However, the relationship between eCommerce YouTube video length and engagement rate isn\u2019t strong. The study found only a slight increase in engagement as videos got longer, and this is barely noticeable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcGry8qwhqgsNSHLXKjQC2ZmpC_qTh8PS-CB_-fie5pqPsTKxrLNAvsnyhwIT1dvtao-HhriSve8aeGezCg0GDmNnOA5V9MVf8TUbah0YQ53CGbPxXCtudaDK_aqpDylWi-OWAFog?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-shorter-e-commerce-you-tube-videos-lead-to-better-video-views\"><strong>4. Shorter eCommerce YouTube videos lead to better video views<\/strong><\/h3>\n\n\n\n<p>We found that the length of an eCommerce YouTube video and the number of views it gets are negatively correlated. This means that shorter videos tend to get more views.<\/p>\n\n\n\n<p>But, just like with video length vs engagement rate, this relationship isn&#8217;t very strong. So, making a video shorter will only result in a small increase in the number of views it gets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXddPTYOCKMJ9q5FRoTW5WCiimG2Xb5iZ4uSxYWjPBWrA99qdL0pgYgwkOnMGknbODw9eQsuQqMGf0lgtGQhXAasl4F89oVYwbpRT-hNc968FdWuYpIuTGu48i85rw9_Rjv_-Laufg?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-the-ideal-e-commerce-you-tube-video-length-to-maximize-views-is-between-90-and-120-seconds\"><strong>5. The ideal eCommerce YouTube video length to maximize views is between 90 and 120 seconds<\/strong><\/h3>\n\n\n\n<p>Generally, shorter eCommerce YouTube videos perform well.&nbsp;<\/p>\n\n\n\n<p>But the ideal video length for getting the most views is between 1:30 and 2 minutes. Aim for that sweet spot if you want your video to get seen by the most people.<\/p>\n\n\n\n<p>Videos that are 3 to 4 minutes long perform better than those that are 30 seconds or shorter. But, when eCommerce YouTube videos go beyond 4 minutes, they don&#8217;t tend to perform well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeWk2phY8tcoelMmxDJ7Q3yNN-RP4KvL8D6CAPfKQlJndNa__IpUE_zlR-BvyYg8zWIoHI_rPu8fpG6IDExjwGi7sAQ4wx43EFOQg4Q29znsEckfGFT4HnbOGnBtboeiEiBwhe9bQ?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-the-optimal-e-commerce-you-tube-video-length-to-maximize-engagement-is-over-420-seconds\"><strong>6. The optimal eCommerce YouTube video length to maximize engagement is over 420 seconds<\/strong><\/h3>\n\n\n\n<p>If you want your eCommerce YouTube videos to get more engagement, make them longer than 7 minutes. The best length to get people to interact with your videos is 421+ seconds.<\/p>\n\n\n\n<p>The average length for eCommerce videos that are over 7 minutes is 1,237 seconds (21 minutes).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfhX6rObhYwvHiOrXABpGMWSprnAK5eF1VTFbZO85ZCFpAID0JfmOmDvdUynvhQnIxHf6k5n94A8SaRZ5YN435DL-RxSwafd9L1PdG7P529KOvMY1jLsmYR32HzgEzqn1fhDzplIA?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>eCommerce YouTube videos that are between 5 and 6 minutes get the second-best engagement. The next best are those between 3 and 4 minutes. For videos that are less than 2 minutes, aim for 30 seconds or shorter to get the most engagement.<\/p>\n\n\n\n<p>Videos that are 6 to 7 minutes long have the lowest average engagement rate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEuxdpTulu74Rri0iMxrzPsp0_zC0joDz_KQdgL6oJURrwacdlVvPOP-hasZHYgcNwvCEdXn_52bDGPfU-ZSAGHmyw3CcrgVEVNvB2Nume3F9XvEdPf3t_19wVXkYI-hrEThBgDQ?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-if-you-make-your-e-commerce-you-tube-video-1-second-longer-youll-lose-around-123-views\"><strong>7. If you make your eCommerce YouTube video 1 second longer, you&#8217;ll lose around 123 views<\/strong><\/h3>\n\n\n\n<p>After we found a negative correlation between eCommerce YouTube video length and video views, we wanted to know how much a 1-second change in video length<strong> <\/strong><em>really<\/em> affects views.<\/p>\n\n\n\n<p>Turns out, it doesn&#8217;t matter <em>that<\/em> much.<\/p>\n\n\n\n<p>From the study, we found that if you make your video 1 second longer, you might lose about 123 views. Make it 1 second shorter, and you might gain about 123 views.<\/p>\n\n\n\n<p>That&#8217;s not a big deal considering that the average eCommerce YouTube video gets between 200,000 and 300,000 views. And shorter videos get up to 300,000 to 350,000 views.<\/p>\n\n\n\n<p>This just confirms what we saw in our correlation analysis: there&#8217;s a <em>weak<\/em> positive correlation between eCommerce YouTube video length and views; changing the video length a little bit doesn&#8217;t make a noticeable difference in views.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcTBpH4Di-b8e-KC5ZfiizbnEJP8RAYVPRFAt7z4hRoDUBR1Wb51L9J46TNLkSI0ExLTDmnwRfpSsWOYz82R4OVo8DEK5cK_gpeKCrClUGETztaOQauflpIGXGw3OjYz-R_n1pVtQ?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-the-optimal-e-commerce-you-tube-video-length-is-3-4-minutes\"><strong>8. The optimal eCommerce YouTube video length is 3 &#8211; 4 minutes<\/strong><\/h3>\n\n\n\n<p>If you\u2019re concerned about maximizing your eCommerce YouTube video views and engagement rate, then make your videos <strong>3 to 4 minutes long<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The study found that eCommerce YouTube video length between 181 to 240 seconds generates the second highest view behind videos that\u2019s between 1.30 and 2 minutes. It also has the third-best engagement rate, trailing videos that are 4 to 5 minutes long (second position) and 421+ long videos (first position).<\/p>\n\n\n\n<p>For context, the most-engaged eCommerce YouTube video length (421+ seconds), on average, generates the sixth-best video views. While eCommerce YouTube videos with the best views (91 &#8211; 120 second-long videos) get the eighth-best engagement rate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdu3egkFPPJZopi9jGlMZpost1f-2vTakPrQBgzmPzeFUEs2OOISTnw6uj0vMSyQr390BVkFOjnPhYpu0InY9RgmZqqWfEtXRulqbvfzQ4fV0OT9p-Mv9GMho-23L8jiG09aYXULg?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>Also, eCommerce YouTube videos between 1.30 and 2 minutes are ideal for maximizing engagement rate and video views, followed by 1 to 30 second videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-most-e-commerce-brands-prefer-you-tube-videos-of-less-than-30-seconds-long\"><strong>9. Most eCommerce brands prefer YouTube videos of less than 30 seconds long<\/strong><\/h3>\n\n\n\n<p>While the average eCommerce YouTube video is 4 to 5 minutes long, most eCommerce brands are creating videos under 30 seconds.&nbsp;<\/p>\n\n\n\n<p>The study showed that about 30.5% of eCommerce YouTube videos are between 1 and 30 seconds. Unfortunately, that&#8217;s over 150 seconds shorter than the optimal length for eCommerce YouTube videos\u2014181 to 240 seconds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfuI4tOD3Fyu39uCaaVPdQK05INhgmxFNwYQK0BKNEQlK5_5rFfRQqab6g3PJwG2jyZHnHSH8htickCBlhzQX4I0hpwMc62mE9oJFFCc4GckABziAYABVvndOcMGlnt_c1jZRENaQ?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It&#8217;s wild that only 3.8% of eCommerce YouTube videos are within the optimal length range. That means a whopping 96.2% of them are missing the mark and losing out on potential sales.<\/p>\n\n\n\n<p>Here\u2019s a quick summary of our findings.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe92p5NHvSvacoebJbKtbl_2avIHEBlf10kLDDwsfIcAqLeA8vCGTcT-7eODX79kFlG8byVP5nV1DINYEYV77TmI9VB_WWnWJbdzuaHRWkW23NDouCJUGWMM7X-R3U1OeC2gO_qyQ?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-subscriber-engagement-rate-for-e-commerce-you-tube-videos-is-0-72\"><strong>10. Subscriber engagement rate for eCommerce YouTube videos is 0.72%<\/strong><\/h3>\n\n\n\n<p>eCommerce YouTube channels usually get 7 to 8 video engagements per 1,000 subscribers. The average subscriber engagement rate for eCommerce YouTube videos is only 0.72%, according to our research.<\/p>\n\n\n\n<p>Surprisingly, we found a weak <em>(not very weak)<\/em> negative correlation between the number of subscribers on eCommerce YouTube channels and subscriber engagement rate. This means that the more subscribers you have, the lower the engagement rate. We thought it&#8217;d be the other way around, but nope.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXedgQM2puil65a8DEvsi-mokWcTHqWu8YgGG9_Su586xtMgOnGVyoZVJQMNsoYT6hEQjSbL78DcQENySAp2Bl2c6HZVZRu3QcUhl45OpEI7siR6nVqUhq5S2N1GB4RV1WmkfhGO?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The good news is that more subscribers still means more video views overall.&nbsp;<\/p>\n\n\n\n<p>The study found a strong positive correlation between the number of subscribers and total video views. So, the more subscribers you have, the more video views you can expect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-e-commerce-you-tube-channels-with-more-than-500-000-subscribers-get-almost-5-times-more-views-than-channels-with-fewer-subscribers\"><strong>11. eCommerce YouTube channels with more than 500,000 subscribers get almost 5 times more views than channels with fewer subscribers<\/strong><\/h3>\n\n\n\n<p>We wanted to see how well eCommerce YouTube channels perform based on the subscribers they have.<\/p>\n\n\n\n<p>Turns out, channels with 500,000 to 2.1 million subscribers get way more video views than channels with less than 500,000 subscribers\u2014around 4.6 times more on average.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfoe1M7YeOBzi6oIiyUCFwwDk8QFUVhuGdT9H5s85yqBQLm4xz1ctjrmXkfglgU7aWt2EOPMsfII5s3WUHxaaVJoEdU-CjbMNy0mXu0RboZpcfDHLaj5NHd6xkvfgC9kP39e48a8A?key=LXDFpOCIGWluw8g_H6qvOPlf\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We found that eCommerce businesses with less than 500,000 subscribers can get way more views (like almost 5 times more) if they grow their subscriber base to around 1.08 million and have at least 823 videos on their YouTube channel.<\/p>\n\n\n\n<p>According to the study, eCommerce brands with 500,000 to 2.1 million subscribers have an average of 1.08 million subscribers and 823 videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-esab-accordion accordion-84d94b94\" data-mode=\"global\"><div class=\"esab__container\" style=\"row-gap:10px;margin:0px 0px 0px 0px\">\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>Which eCommerce YouTube video lengths deliver the optimal video views and engagement rate?<\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<p>The best eCommerce YouTube video length for maximizing both engagements and video views is 3 &#8211; 4 minutes. Following closely are eCommerce YouTube videos that are 1.30 minutes to 2 minutes long.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>Does eCommerce YouTube video length affect views and the engagement rate?<\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<p>Yes, eCommerce YouTube video has a linear correlation with video views and engagement rates. For instance, shorter videos tend to get more views, while longer videos get more engagement.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>What\u2019s the average YouTube video length and engagement rate for the eCommerce industry?<\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<p>The average engagement rate for eCommerce YouTube videos is 0.02%; that\u2019s two engagements per 1,000 video views. Conversely, eCommerce YouTube videos are typically 4 &#8211; 5 minutes long.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>What\u2019s the average subscriber engagement rate for eCommerce YouTube videos?<\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<p>The subscriber engagement rate for eCommerce YouTube videos is super low\u2014it&#8217;s only around 0.72%, which is about 7 to 8 subscribers for every 1,000.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-esab-accordion-child\" style=\"border:1px solid #E0E0E0\"><div class=\"esab__head\" style=\"padding:10px 10px 10px 10px;background-color:transparent\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>What is the video length preference of eCommerce brands?<\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg><\/div><div class=\"esab__expand\"><svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg><\/div><\/div><\/div><div class=\"esab__body\" style=\"border-top:1px solid #E0E0E0;padding:10px 10px 10px 10px;background-color:transparent\">\n<p>Most eCommerce YouTube videos (30.5%) are between 1 and 30 seconds long, while 17.5% are between 31 and 60 seconds long. But 60.7% of eCommerce YouTube videos are at most 1.30 minutes long (1 &#8211; 90 seconds).<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-on-the-optimal-e-commerce-you-tube-length-statistics\"><strong>Final Thoughts On the Optimal eCommerce YouTube Length Statistics&nbsp;<\/strong><\/h2>\n\n\n\n<p>The optimal eCommerce YouTube video length depends on your goals.&nbsp;<\/p>\n\n\n\n<p>If you want to maximize views, aim for videos between 90 and 120 seconds. If you want to maximize engagement, make your videos longer than 420 seconds. To get the best of both worlds, then videos that are 181 to 240 seconds long are your best bet.<\/p>\n\n\n\n<p>However, it&#8217;s important to note that the relationship between eCommerce YouTube video length and views and engagement is weak. This means that making your video a little longer or shorter won&#8217;t make a <em>big <\/em>difference in results.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the optimal eCommerce YouTube video length to maximize views and engagement. Our 2025 study of 49,000+ videos from top eCommerce brands revealed surprising insights. Leverage the insights and statistics to create YouTube videos that resonate with your audience and drive sales.<\/p>\n","protected":false},"author":25,"featured_media":16081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[182],"tags":[],"ppma_author":[167],"class_list":["post-16080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&lossy=1&ssl=1",1200,627,false],"thumbnail":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-150x150.png?strip=all&lossy=1&ssl=1",150,150,true],"medium":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-300x157.png?strip=all&lossy=1&ssl=1",300,157,true],"medium_large":["https:\/\/adilo.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-768x401.png",768,401,true],"large":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research-1024x535.png?strip=all&lossy=1&ssl=1",1024,535,true],"1536x1536":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&lossy=1&ssl=1",1200,627,true],"2048x2048":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2024\/12\/The-Optimal-eCommerce-YouTube-Video-Length-ADILO-Video-Research.png?strip=all&lossy=1&ssl=1",1200,627,true]},"uagb_author_info":{"display_name":"Chinasa Ferderick","author_link":"https:\/\/adilo.com\/blog\/author\/chinasa_ferderick\/"},"uagb_comment_info":9,"uagb_excerpt":"Discover the optimal eCommerce YouTube video length to maximize views and engagement. Our 2025 study of 49,000+ videos from top eCommerce brands revealed surprising insights. Leverage the insights and statistics to create YouTube videos that resonate with your audience and drive sales.","authors":[{"term_id":167,"user_id":25,"is_guest":0,"slug":"chinasa_ferderick","display_name":"Chinasa Ferderick","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/433366bd882dbb1972835bdca13629982001db7629a47e442d8caf9dedda79ff?s=96&d=mm&r=g","author_category":"","first_name":"Chinasa","last_name":"Ferderick","user_url":"","job_title":"","description":"Ferderick is a seasoned content strategist and data analysis expert with a proven track record of driving business growth through data-driven insights. He leverages his expertise in statistical modeling, data visualization, machine learning, storytelling, and media relationships to inform strategic decision-making and optimize business outcomes.\r\n\r\n[elementor-template id=\"14743\"]"}],"_links":{"self":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/16080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/comments?post=16080"}],"version-history":[{"count":8,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/16080\/revisions"}],"predecessor-version":[{"id":16106,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/16080\/revisions\/16106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media\/16081"}],"wp:attachment":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media?parent=16080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/categories?post=16080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/tags?post=16080"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=16080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}