Marketing
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Marketing
Marketing Strategy Guide For Your Business Growth
What is Marketing Strategy? marketing strategy No one starts a business without an aim. Every brand you know of or hear about on the TV or the internet has business goals it desires to attain. However, without a strategy, suffice it to say that those goals will never see the light of day. These highlight the…
Elizabeth Oyinlola
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Marketing
The Differences Between Inbound & Outbound Marketing Explained
Inbound Marketing Vs Outbound Marketing Inbound and Outbound Marketing has a few similarities and also unique individual functionalities. Inbound and Outbound Marketing can be used separately or simultaneously. Marketing What are the differences between Inbound And Outbound Marketing? As a brand owner, marketing is one of the most important things you need to get right…
Chukwuka Mark
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Marketing
Channel Marketing: What it Means & How it Work
Channel marketing Channel marketing has been around since the beginning of time. It's simply the way things have always been done. So what does that mean? Well, it means that if you want to sell something to people, you go to a marketer first and ask them if they would like to promote your product.…
Favour Nmadu
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Marketing
10 Poor Brand Image Examples & Lessons from Poorly Branded Products
Poor Brand Image Poor brand image Although a poor brand image is more than just an image problem, it remains one of the most difficult to solve for most brands. A company's reputation can be as important as its products and services. Companies that ignore their brand image will find themselves sinking in the ocean…
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Marketing
Brand Image & Identity (10 Pointers to Help You Build a Strong Brand Image & Identity)
Nothing compares to the power of a strong brand. A strong brand can give your product credibility and make consumers feel confident about their purchase. This isn't just hype; trust me, it works. Through the years, we've seen how a good product and strong branding leads to repeat sales and a deeper loyalty from customers…
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Marketing
The 4Ps of Marketing every Marketer should Know
What are The 4ps of Marketing The 4Ps of Marketing are Product, Price, Place, and Promotion. These are the core components of any marketing strategy you want to consider for your channel marketing campaigns. If you apply these 4Ps to your marketing efforts, you are more likely to see higher ROI and more effective marketing…
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Marketing
The Ultimate Guide to Inbound Marketing in 2022
What is Inbound Marketing Inbound marketing is the strategy and techniques involved in the process of drawing the attention of potential customers. These strategies help your company build a meaningful connection with current customers and prospective ones as well. To put it simply, this process attracts your customers by assisting them in their process…
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Marketing
A Step-by-step Guide to micromarketing: What it is and How it Works
What is Micromarketing and How it Works? If you've ever managed a marketing campaign, you know how time-consuming it can be. Perhaps you've had to do everything from creating ads to planning events to get your brand in front of the right people. And maybe you've even had to target specific audiences, like those who…
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Marketing
Brand Positioning Lessons: 13 World-Class Examples of Strategic Brand Positioning
Brand Positioning is one of the most important parts of marketing. According to The Content Marketing Institute and Marketing, the most effective content marketing strategy generates awareness, builds relationships, increases trust, and motivates people to take action. Successful brand positioning has a significant impact on your content marketing efforts. It helps you put the correct…