Influencer Marketing
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Influencer Marketing
Digital Influencers VS Celebrities: Who is better at driving Sales & Consumers to Brands
Digital influencers vs celebrities Celebrity endorsements had existed long before you or I ever existed - except if you were born in the 1760s. Back then, the available form of celebrity advertising was royal endorsements, which were used by several businesses to show that the royal house certified it as trustworthy and its products as…
Elizabeth Oyinlola
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Influencer Marketing
What Are Micro-Influencers & Why Are They So Effective In Promoting Products
What are Micro-influencers? When you think of influencers, the individuals who come to mind are likely big-time celebrities, sports stars, and other high-profile individuals. But what about the smaller market influencers? Those with less than 100k followers on a social network may not be as well-known but have an even more significant impact because their…
Favour Nmadu
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Influencer Marketing
How to Become An Influencer: 9 Steps to Follow to Become an online Power Influencer
Who is an influencer? Influencer The above line is the main catchphrase of the internet right now. If I had to choose one word to describe influencer marketing, it would be "powerful. "Influencers have a way of changing our perception of something we have zero knowledge of. That's what makes them powerful; they have the…